Why Invest in Car Paint Protection? Key Benefits Explained

Car manufacturers do many things right—but paint isn’t at the top of that list. Paint chips, pits easily, and micro-scratches on all vehicles, but especially on dark-colored cars. It can cause the paint to look greyish or milky.

Paint chips on obvious areas such as the bumper and the hood, but it also chips often in less common places such as in front of the rear wheels. Car owners who drive in places with tough winters where they use salt and sand on the road (like my home in Pennsylvania!) report that the paint on the bottom of their vehicles degrades heartbreakingly fast.

The Manufacturing Secret: Why New Paint is Thin

The paint on new vehicles can be thin. That’s common among many new cars, unfortunately. Thinner paints look better when new, and they’re also quicker and cheaper for manufacturers to apply.

As an industrial engineer coming from the automotive industry, I know that the paint application step is always the limiting factor in building cars. So, the more vehicles you can paint per day, the more vehicles you can build per day. If you can hasten the paint application, you can get that assembly line moving faster!

The Reality of Modern Driving

With today’s patience challenged drivers all around, careening past you on road shoulders and kicking stones up onto your car, your vehicle is at greater risk for paint chips more than ever.

Protect Now or Pay Later?

Your car is only brand new once. Why not protect it now so it stays pristine for years? The danger is, without proper paint protection, you might later need to do much more expensive repainting and body work.

Even worse: Not all body shops do good work. Some do terrible work, and your car could come back to you looking worse than before.

The Complete Protection Solution

Fortunately, you can protect your vehicle’s paint effectively and efficiently—with Paint Protection Film (PPF), Ceramic Coating, and proper car washing procedures.